Women Sport Australia Case Study

Advocacy body for women in sport



Women Sport Australia needed a fresh website to communicate with the public and boost their ability to champion the successes of Australia’s great sportswomen. The site was designed to breathe new life into the organisation’s digital presence.

The brief was simple – a new website that will enhance the standing and perception of women in sport, allow for greater promotion of the WSA mentoring program and grow the membership base.


Working with a WSA Director, AAP Studio produced a contemporary website which highlighted the growing sporting achievements of Australian women. Simple and effective navigation greatly improved the user experience. Unobtrusive calls to action feature prominently to help grow the mentoring program and support the organisation.

Powered by WordPress, the website is mobile and tablet-responsive and includes an integration for eWAY to enable simple sign-up for programs and donations.

The website has reinvigorated WSA’s digital presence and has worked seamlessly alongside the WISPAA (Women In Sport Photo Action Awards) website which was another AAP Studio project.

Women Sport Australia

Communications Director & Mentor, Louise Evans

Pagemasters created excellent websites for Women Sport Australia and #WISPAA – Women in Sport Photo Action Awards. They not only look fabulous, they have great fuctionality and perfectly suit our current and future needs. The Pagemasters team are also great to deal with. They’re very hands-on and they delivered on time and on budget.

Women Sport Australia

Communications Director & Mentor, Louise Evans