Compact Home Lifts make life easier when stairs become a challenge. The company wanted to promote their domestic lifts as an ideal alternative to a stair-lift and a more cost-effective option compared to moving house due to mobility issues. Stay in the home you love and add value to your property.
AAP Studio commissioning editors and journalists collaborated with business co-founder Daniel Mawson to produce multiple advertising features that ran on nine consecutive Sundays in Sydney’s Sun-Herald and Melbourne’s Sunday Age newspapers. An in-depth interview was conducted with Daniel to further understand his business and key messages along with several case study style interviews with CHL clients.
Compact Home Lifts co-founder Daniel Mawson says the stories produced by AAP Studio “worked well for our business”. How does he know? A simple anecdote: “We have had clients come to us with files of the various feature newspaper clippings in hand to see the product in person – so we know it works.”