Compact Home Lifts Case Study

Home elevator specialist

compactlifts.com.au


goal

Compact Home Lifts make life easier when stairs become a challenge. The company wanted to promote their domestic lifts as an ideal alternative to a stair-lift and a more cost-effective option compared to moving house due to mobility issues. Stay in the home you love and add value to your property. 


execution

AAP Studio commissioning editors and journalists collaborated with business co-founder Daniel Mawson to produce multiple advertising features that ran on nine consecutive Sundays in Sydney’s Sun-Herald and Melbourne’s Sunday Age newspapers. An in-depth interview was conducted with Daniel to further understand his business and key messages along with several case study style interviews with CHL clients. 


outcome

Compact Home Lifts co-founder Daniel Mawson says the stories produced by AAP Studio “worked well for our business”. How does he know? A simple anecdote: “We have had clients come to us with files of the various feature newspaper clippings in hand to see the product in person – so we know it works.”

Daniel Mawson

Co-founder,
Compact Home Lifts

AAP Studio’s content team has always been professional with their research, interviewing and writing skills to ensure the end product is engaging, accurate and always interesting.

Daniel Mawson

Co-founder,
Compact Home Lifts