Giving your readers the freedom to comment, and/or to read the comments of others, increases engagement and can drive subscriptions or registrations. We encourage a culture of discussion and debate, which can be robust but always civil.
We’ve moderated comments for the Nine metropolitan news websites for seven years, including smh.com.au and theage.com.au.
Since late 2018, we have also moderated comments for News Corp, working on many of their national, metropolitan and regional digital mastheads, such as theaustralian.com.au, heraldsun.com.au and dailytelegraph.com.au. Volumes are massive, sometimes more than 20,000 comments are cleared in a day.
Comments are moderated based on our clients’ moderating guidelines, and additional guidelines that we develop in consultation with our clients. In addition to publishing and rejecting comments, we work with the editors on the news desks, sending them tip-offs, feedback and corrections.
Our team of trained and experienced moderators reject defamatory comments and promote a robust yet civil discussion. We moderate comments as promptly as we can. Our aim is to encourage a thriving commenting community for commenters and readers.